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Documentary shows what social connections actually are and what role social media plays in this. She portrays four influencers who are all at different points in their social media careers at the beginning of the film: Tasha Kimberly, Emilia Horn and Heiko and Roman Lochmann, formerly of "Die Lochis". They are all driven away from the platforms for different reasons. Using their example, the film explores the clichés of Generation Z and attempts to understand social media as a pop-cultural tool.